Well firstly the technology. Umbraco is built on .NET and so uses all the things we already use here at Polymorph which means setting things up is easy and ties in nicely with our asp.net teams skill set. Basically, it’s built using the stuff we know which is always a good thing.
Next thing is the flexibility Umbraco gives you to create a solution that matches your customer’s needs and surpasses their expectations. Yep I’m talking document types and properties here. Something that can be pretty daunting when you first start to use Umbraco but as with anything, once you’ve climbed that learning curve the possibilities jump out at you.
- Quick hint: If the learning curve is a little extreme for your liking, install one of the starter kits and get your website up and running in no time or find a working copy to learn from.
What this means is the CMS (Content Management System) you build can be whatever you need it to be as you can build all the bits needed to create your website from scratch and not rely on some drag and drop plugin that's just close enough to what you need. Don’t get me wrong there are plenty of add-ons you can install via the handy developer packages section where eager Umbraco enthusiasts have been having the same issues you been having and have found a nice solution they would like to share. But the main thing here is you are in complete control of what is presented to the editor, meaning you can give them as much freedom as possible to enhance their website as they see fit.
OK so you can build an impressive website engine from scratch, but with Umbraco you also have the ability to integrate your own custom controls which allows you to extend the CMS functionality way beyond what comes out of the box. You can easily plug into the Umbraco API to programmatically manipulate content and much more, meaning you can integrate third party applications such as Dynamics CRM, SharePoint, MailChimp, Dotmailer, Salesforce and social media API’s.
Add to this the power of the inbuilt Media section that allows you to manage all the images, documents and video files. In addition to the fantastic membership functionality that allows you to add a member’s only section or help integrate an ecommerce solution with very little effort and you have all the things you’ll ever need to create content rich websites that are easily updateable.
Oh and before I go a quick nod to the nice URL tracker which automatically handles all those nasty URL redirects for google etc. when you decide that page about Scones should be under the Cakes section not the Biscuits.
If you are looking for a website where you’re in full control over what your visitors see and how they see it, Umbraco and Polymorph make the perfect combination.