Well firstly the technology. Umbraco is built on .NET and so uses all the things we already use here at Polymorph, which means setting things up is easy and ties in nicely with our asp.net teams skill set. Basically, it’s built using the stuff we know which is always a good thing.
Next thing is the flexibility Umbraco gives us to create solutions that match our customer’s needs and surpass their expectations. Creating the document and properties types that lie at the core of the Umbraco backoffice can be pretty daunting when you first start using it but ultimately, once you’ve climbed that learning curve, these building blocks provide us with the power to customise the whole user experience exactly to the customers requirements.
What this means is the CMS (Content Management System) we build can be whatever we need it to be, and we can add in all the bits and pieces needed without having to rely on some drag and drop plugin that is "just about close enough" to what we need. Don’t get me wrong there are plenty of add-ons that can be installed via the handy developer packages section, where eager Umbraco enthusiasts have found a nice solution they would like to share. But the main thing here is we are in complete control of what is presented to the editor, meaning we can give them as much freedom as possible to enhance their website as they see fit.
With Umbraco we also have the ability to enhance the standard implementation with our own custom controls and applications thus allowing us to extend the CMS functionality way beyond what comes out of the box. We can easily plug into the Umbraco API to programmatically manipulate content and much more giving us the ability to integrate with third party software such as Dynamics CRM, SharePoint, MailChimp, Dotmailer, Salesforce and social media API’s.
Finally add to this the power of the inbuilt Media section that allows us to manage all the images, documents and video files the website may require, and the easy to manage membership functionality, that allows us to add a member’s only section or help integrate an ecommerce solution, and we have all the things we’ll ever need to create content rich websites that are easily updateable.
Oh and before I go a quick nod to the nice URL tracker package that automatically handles all those nasty URL redirects for google and other search engines. Meaning you don't have to worry about google giving a "page not found" error when you decide to move the page you have about Scones under the Cakes section instead of the Biscuits.
So if you are looking for a website where you’re in full control over the content your visitors see and how they see it, Umbraco and Polymorph make the perfect combination.